We are proud to be at the forefront of the movement in California to provide access to safe, healthy, fresh, and affordable food to everyone, which is the foundation for economic viability for local farmers.

Double your Dollars up to $10!

Get more fruits and vegetables – fresh food made affordable! Market Match is California’s healthy food incentive program, which matches customer’s federal nutrition assistance benefits, like CalFresh and WIC, at farmers’ markets. Market Match benefits both customers, and also small and mid-sized family farms. Eat healthy and save more with Market Match!

Here’s how to get twice as much healthy food for your family:

  • Look for the Market Match sign at Visalia Farmers Market’s informational booth.
  • Use your CalFresh (food stamps) and have your benefits doubled.
  • CalFresh is matched dollar-to-dollar (up to $10) per family, per day.



Double your Dollars up to $10 – per customer – per day