About the WIC Fruit and Vegetable Check Program at Certified Farmers Markets:
Pregnant women and families with young children receive financial assistance in the form of WIC Fruit and Vegetable checks each month. These checks can be used to purchase fresh and healthfully processed dried, frozen, and canned fruits and vegetables at any authorized food retail establishment.
In May of 2010, the California Department of Public Health launched a WIC Fruit and Vegetable program to authorize farmers and the Visalia Farmers Market Association is proud to be one of the first certified farmers markets in California to become authorized to accept the new WIC Fruit and Vegetable checks.
The purpose of the WIC Fruit and Vegetable Check program at the Visalia Farmers Market is to:
1) Provide fresh, nutritious, locally grown fruits and vegetables from farmers to pregnant and lactating women and families with small children.
2)Increase consumption of agricultural commodities by expanding, developing, or aiding in the development and expansion of farm direct marketing opportunities for local farmers.
HOW IT WORKS
Since the Visalia Farmers Market Association is authorized accept the WIC Fruit and Vegetable checks, each of our farmers have the opportunity to become certified to accept the checks at their booth.
Customers at the Visalia Farmers Market can spend their WIC Fruit and Vegetable checks at any of our farmer’s booths who are certified to accept them. Farmers at our market who accept the checks will display this sign at their booth notifying customers about their participation in the program:
Meet our WIC Fruit and Vegetable Check Authorized Farmers:
Alfred HAAS, Barba Farms, Cornett Farms, Cottage Grove Fruit Sales, J & L Farms, Mehrten Valley Blueberries, Oak Patch Vegetables, Smoking Possum Farm, T & M Farms, Tartaglia Farm, Terry Ranch, Top of the Hill Produce, Windmill Gardens, Aguilar Produce, Country Blossom Produce, Francis Romero & Son, Hamada Farms, I Grow Good Fruit, KMK Farms, Rancho Notso Grande, and Vine Ripe
For more information about the WIC program in Tulare County visit:
Phone: (800) 360-8840
To access Nutrition Fact Sheets for created by the Tulare County Cooperative Extension visit:
To access cooking resources, nutrition education resources, and helpful information about how to increase fruit and vegetable consumption among young children created by the Tulare County Cooperative Extension program and others visit: